Crossword Genius

Encourage to consume strong drink? (7)

Ross

I believe the answer is:

support

I'm a little stuck... Click here to teach me more about this clue!

'encourage' is the definition.
(I know that encourage is a more specific form of support)

'consume strong drink?' is the wordplay.
I cannot quite see how this works, but
'drink?' could be 'port' (port is a kind of drink) and 'port' is located in the answer.
The remaining letters 'sup' is a valid word which might be clued in a way I don't see.
This may be the basis of the clue (or it may be nonsense).

'to' is the link.

Can you help me to learn more?

(Other definitions for support that I've seen before include "comfort" , "Hold up" , "Encourage - endorse" , "Help; bear" , "Shore up" .)

I've seen this clue in the Evening Standard.
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