End of public flogging as reprimand (7)
I believe the answer is:
chiding
'reprimand' is the definition.
(I know that chiding is a type of reprimand)
'end of public flogging' is the wordplay.
'end of' says to take the final letters.
'flogging' becomes 'hiding'.
The last letter of 'public' is 'c'.
'c'+'hiding'='CHIDING'
'as' acts as a link.
(Other definitions for chiding that I've seen before include "rebuke" , "From lecture" , "Scolding" .)