Crossword Genius

Engine component to inspire commercial perhaps? (5,4)

Ross

I believe the answer is:

spark plug

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'engine component' is the definition.
(component in a car engine)

'inspire commercial perhaps?' is the wordplay.
'inspire' becomes 'spark' (I can't justify this - if you can you should give a lot more credence to this answer).
'commercial perhaps?' becomes 'plug' (plug can mean an advertisement or promotional item).
'spark'+'plug'='SPARK-PLUG'

'to' is the link.

Can you help me to learn more?

(Other definitions for spark plug that I've seen before include "starter" , "Device screwed into a cylinder head" , "Ignition device in an internal-combustion engine" , "Electrical device fitted in the cylinder heads of an internal-combustion engine" , "Does it help to start driving" .)

I've seen this clue in The Times.
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