Enticement, lure (4)
I believe the answer is:
I believe this is a double definition.
'enticement' is the first definition.
(bait is a kind of enticement)
'lure' is the second definition.
(Other definitions for bait that I've seen before include "Food used as lure" , "Deliberately annoy or taunt" , "What lures" , "Lure; tease" , "Used to lure fish or other animals into danger" .)