Crossword Genius

Enticement, lure (4)

Ross

I believe the answer is:

bait

I believe this is a double definition.

'enticement' is the first definition.
(bait is a kind of enticement)

'lure' is the second definition.
(synonyms)

(Other definitions for bait that I've seen before include "Food used as lure" , "Deliberately annoy or taunt" , "What lures" , "Lure; tease" , "Used to lure fish or other animals into danger" .)

I've seen this clue in The Guardian and The Irish Times.
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