Enticement (4)
There are a few possibilities for this:
temptation
'enticement' is the definition.
(I know that lure is a type of enticement)
This is all the clue.
(Other definitions for lure that I've seen before include "Entice, bait" , "'Entice, tempt (4)'" , "Type of bait" , "It's used to attract fish" , "Tempt with some kind of reward" .)
'enticement' is the definition.
(I know that bait is a type of enticement)
This is all the clue.
(Other definitions for bait that I've seen before include "Taunt; enticement" , "Food used as lure" , "Used to lure fish or other animals into danger" , "Lure; deliberately taunt" , "Enticement, lure" .)
(Other definitions for temptation that I've seen before include "Enticement" , "Enticing desire to do something" , "seduction" .)