Eponym of a popular vodka brand (4)

I believe the answer is:

tito

(Other definitions for tito that I've seen before include "Marshall ..., President of Yugoslavia from 1953" , "Yugoslav marshall, prime minister and president, d. 1980" , "Former Yugoslav leader" , "President of Yugoslavia, 1953-80" , "Yugoslavian freedom fighter and president" .)

I've seen this clue in The New York Times.

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