Essentially, it has rosy associations (5)

I believe the answer is:

attar

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'it has rosy associations' is the definition.
The definition suggests a singular noun which matches the answer.

I can't explain the rest of the clue.

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(Other definitions for attar that I've seen before include "Rose petal oil" , "Essential oil from flowers" , "Fragrant rose oil" , "Fragrant oil obtained from roses" , "Fragrant oil obtained from floweres" .)

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