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Every direction but south: that's unusual (3)

Ross

I believe the answer is:

new

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'unusual' is the definition.
Both the answer and definition are adjectives. Perhaps there's a link between them I don't understand?

'every direction but south' is the wordplay.
I cannot quite see how this works, but
'direction' could be 'ne' (NE is an example) and 'ne' is located in the answer.
A single letter 'w' remains which might be clued in a way I don't see.
This may be the basis of the clue (or it may be nonsense).

'that's' acts as a link.

Can you help me to learn more?

(Other definitions for new that I've seen before include "Modern" , "Not previously used" , "Recently made, etc" , "'Fresh, novel (3)'" , "and 28 and 29: The 365th day" .)

I've seen this clue in The Guardian.
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