Crossword Genius

Everybody calling after losing initial quota (10)

Ross

I believe the answer is:

allocation

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'quota' is the definition.
(thesaurus)

I don't understand the rest of the clue.

Can you help me to learn more?

(Other definitions for allocation that I've seen before include "Share" , "Allotment" , "Distribution, assignment" , "Apportionment" , "budget" .)

I've seen this clue in The Guardian.
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