Exaggerates the merits of (9)
I believe the answer is:
oversells
'exaggerates the merits of' is the definition.
(I've seen this before)
This is all the clue.
(Other definitions for oversells that I've seen before include "Exaggerates the merits of" , "builds up without foundation" , "Hypes" .)
I've seen this clue in The Times.
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