Crossword Genius

Excessive publicity (4)

Ross

I believe the answer is:

'excessive publicity' is the definition.
(I've seen this before)

This is the entire clue.

(Other definitions for hype that I've seen before include "Exaggerated advocacy" , "Sales gimmick" , "Salesman's exaggeration" , "injection" , "Puffery" .)

I've seen this clue in The Telegraph, the L.A. Times Daily, the LA Times, The Washington Post, the Universal, the Newsday.com, The Mirror and the Newsday.
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