Crossword Genius

Expert framing poster may possibly proceed to lift recognition of film's excellence (7,5)

Ross

I believe the answer is:

academy award

I'm a little stuck... Click here to teach me more about this clue!

'excellence' is the definition.
I don't know anything about this answer so I can't tell whether it can be defined by this definition.

'expert framing poster may possibly proceed to lift recognition of film's' is the wordplay.
I cannot really see how this works, but
'poster' could be 'ad' (short for advert) and 'ad' is found in the answer.
'expert' could be 'ace' (ace can informally mean very good) and 'ace' is located in the remaining letters.
an anagram of 'may' is 'mya' which is present in the answer.
'film' could be 'w' (W, film about George W Bush) and 'w' is found within the answer.
The remaining letters 'ard' is a valid word which might be clued in a way I don't see.
This may be the basis of the clue (or it may be nonsense).

Can you help me to learn more?

(Other definitions for academy award that I've seen before include "Oscar" , "Special achievement" .)

I've seen this clue in The Independent.
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