Extra marmalade, perhaps, for general (10)
I believe the answer is:
widespread
'general' is the definition.
(similar in meaning)
'extra marmalade perhaps' is the wordplay.
'extra' becomes 'wide' (cricket term).
'marmalade perhaps' becomes 'spread' (marmalade is a spread).
'wide'+'spread'='WIDESPREAD'
'for' is the link.
(Other definitions for widespread that I've seen before include "found in many places" , "Sweeping" , "Generally prevalent" , "available to lots of people" , "common" .)