Crossword Genius

Extravagant promotion (4)

Ross

I believe the answer is:

hype

'extravagant promotion' is the definition.
(I've seen this before)

This is all the clue.

(Other definitions for hype that I've seen before include "Sales gimmick" , "Intensive promotion or excitement" , "Promotional publicity" , "Extravagant publicity or promotion" , "Extravagant promotion of a person or product" .)

I've seen this clue in The Guardian and the Universal.
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