Extravagantly humorous as flying with BA airline? (11)

I believe the answer is:
rabelaisian
I'm afraid I can't even guess how this answer relates to the clue.
Can you help me to learn more?
(Other definitions for rabelaisian that I've seen before include "Like a French satirist; exuberantly earthy" , "given an earthy flavour?" , "crude" .)
