Crossword Genius

Fail to understand consumerist in action (11)

Ross

I believe the answer is:

misconstrue

I'm a little stuck... Click here to teach me more about this clue!

'fail to understand' is the definition.
I can't tell whether this defines the answer.

'consumerist in action' is the wordplay.
'in action' indicates anagramming the letters (I've seen this in other clues).
'consumerist' anagrammed gives 'MISCONSTRUE'.

Can you help me to learn more?

(Other definitions for misconstrue that I've seen before include "Put wrong interpretation on" , "Wrongly interpret" , "get the wrong idea" , "Wrongly get hold of" , "Take the wrong way" .)

I've seen this clue in The Times.
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