Crossword Genius

False earnestness (5)

Ross

I believe the answer is:

smarm

'false earnestness' is the definition.
(I've seen this in another clue)

This is all the clue.

(Other definitions for smarm that I've seen before include "Superficially ingratiating behaviour" , "Obsequious flattery" , "Fawning" , "Smooth talking" , "oil" .)

I've seen this clue in the LA Times.
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