Famous first words (4,3,5)

I believe the answer is:

rise and shine

(Other definitions for rise and shine that I've seen before include "Get up, military style" , "Start brightly" , "leave the rest behind!" , "as will the sun bright and early?" , "Cheerful (!) invitation to vacate one's bed in the morning" .)

I've seen this clue in The Wall Street Journal.

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