Crossword Genius

Figure to lose out badly in one’s affairs (5)

Ross

I believe the answer is:

loves

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'affairs' is the definition.
The answer and definition can be both related to thinking as well as being plural nouns.
Maybe there's a link between them I don't understand?

I cannot understand how the remainder of the clue works.

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(Other definitions for loves that I've seen before include "Has great affection for" , "Likes very much" , "Adores" , "Dotes on" , "Holds dear" .)

I've seen this clue in the Evening Standard.
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