Film franchise? I will avoid Scream (5)
I believe the answer is:
shrek
'film franchise?' is the definition.
'shrek' can be an answer for 'film' (I've seen this before). I am unsure of the 'franchise?' bit.
'i will avoid scream' is the wordplay.
'will avoid' suggests deleting specific letters.
'scream' becomes 'shriek' (shrieking is a kind of screaming).
'shriek' with 'i' taken out is 'SHREK'.
Can you help me to learn more?
(Another definition for shrek that I've seen is " film about ogre".)
I've seen this clue in The Times.
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