Firm editor rejected rules (4)
I believe the answer is:
code
'rules' is the definition.
'firm editor rejected' is the wordplay.
'firm' becomes 'co' (a firm is a company).
'editor' becomes 'ed' (abbreviation).
'rejected' says the letters should be written in reverse.
'ed' back-to-front is 'de'.
'co'+'de'='CODE'
(Other definitions for code that I've seen before include "conventions" , "See 21 Across" , "difficult to read" , "Playfair is one" , "Ethical standards" .)