Crossword Genius

Firm needing endless fuel to produce drink (5)

Ross

I believe the answer is:

cocoa

'drink' is the definition.
(I know that cocoa is a drink)

'firm needing endless fuel' is the wordplay.
'firm' becomes 'co' (a firm is a company).
'needing' means one lot of letters go next to another.
'endless' means to remove the last letter.
'fuel' becomes 'coal' (coal is a kind of fuel).
'coal' with its final letter taken away is 'coa'.
'co'+'coa'='COCOA'

'to produce' is the link.

(Other definitions for cocoa that I've seen before include "Chocolate-like drink" , "Hot bedtime drink" , "Evening drink taken in rococo amphitheatre" , "Chocolaty drink" , "Hot beverage" .)

I've seen this clue in The Telegraph.
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