Firm, with tenderness, managing to be convincing (8)
I believe the answer is:
cogently
'managing to be convincing' is the definition.
I can't judge whether this defines the answer.
'firm with tenderness' is the wordplay.
'firm' becomes 'co' (a firm is a company).
'with tenderness' becomes 'gently' (I've seen this in another clue).
'co'+'gently'='COGENTLY'
Can you help me to learn more?
(Other definitions for cogently that I've seen before include "Persuasively, convincingly" , "with force" .)