Flashin' Fruit Punch brand
I believe the answer is:
hic
'flashin' fruit punch brand' is the definition.
(I've seen this in another clue)
This is the entire clue.
(Other definitions for hic that I've seen before include "Involuntary noise cause by a spasm" , "In Latin, here and now - ? et nunc" , "Noise of involuntary diaphragh spasm" , "Sound of involuntary diaphragm contraction" , "Sound of inebriation" .)