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Flip charts showing flood with unwanted info (4)

Ross

I believe the answer is:

spam

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'flood with unwanted info' is the definition.
Although both the answer and definition are singular nouns, I can't understand how they can define each other.

'flip charts' is the wordplay.
'flip' shows that the letters should be reversed in order.
'charts' becomes 'maps' ('map' can be a synonym of 'chart').
'maps' back-to-front is 'SPAM'.

'showing' acts as a link.

Can you help me to learn more?

(Other definitions for spam that I've seen before include "net on junk? On the contrary" , "(Send) junk mail" , "canned meat" , "Thoughtlessly send" , "Junk email" .)

I've seen this clue in The Times.
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