Crossword Genius

Flowers conceal an area of London (10)

Ross

I believe the answer is:

bloomsbury

I'm a little stuck... Click here to teach me more about this clue!

'an area of london' is the definition.
I can't judge whether this defines the answer.

'flowers conceal' is the wordplay.
'flowers' becomes 'blooms' ('bloom' can be a synonym of 'flower').
'conceal' becomes 'bury' (burying is a kind of concealing).
'blooms'+'bury'='BLOOMSBURY'

Can you help me to learn more?

(Other definitions for bloomsbury that I've seen before include "Flowers cover an area of central London" , "Name of Virginia Woolf, Lytton Strachey group" , "part of central London" , "capital area" .)

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