Folk from Armenia (3)
I believe the answer is:
men
'folk' is the definition.
(both can mean people)
'from armenia' is the wordplay.
'from' indicates a hidden word.
'MEN' is hidden within 'armenia'.
(Other definitions for men that I've seen before include "Males of Armenian extraction." , "gents" , "'So many ..., so many opinions'" , "Fellows, chaps" , "Crew" .)