Crossword Genius

Follow the bears (4)

Ross

I believe the answer is:

sell

'follow the bears' is the definition.
(I've seen this in another clue)

This is the entire clue.

(Other definitions for sell that I've seen before include "Vend, auction off" , "Decorative edging" , "What shops do" , "Dispose of, maybe in 23" , "disappointment?" .)

I've seen this clue in The Wall Street Journal.
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