Crossword Genius

Frank is ready to meet customers (4)

Ross

I believe the answer is:

open

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'frank' is the definition.
(synonyms)

I don't understand the rest of the clue.

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(Other definitions for open that I've seen before include "Not enclosed" , "Undo; ajar" , "Not shut or secret" , "unsealed" , "begin to > crack" .)

I've seen this clue in The Irish Times.
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