Crossword Genius

Free newspaper replacing page frequently (5)

Ross

I believe the answer is:

often

I'm a little stuck... Click here to teach me more about this clue!

'frequently' is the definition.
(synonyms)

'free newspaper replacing page' is the wordplay.
I cannot quite understand how this works, but
'newspaper' could be 'ft' (Financial Times newspaper) and 'ft' is present in the answer.
This may be the basis of the clue (or it may be nonsense).

Can you help me to learn more?

(Other definitions for often that I've seen before include "Repeatedly, many times" , "Turn away" , "A lot" , "Regularly" , "Frequently, habitually" .)

I've seen this clue in The Independent.
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