Crossword Genius

Fresh location for the IOW ferry (8)

Ross

I believe the answer is:

insolent

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'fresh' is the definition.
(fresh can mean rude or disrespectful)

I cannot understand how the remainder of the clue works.

Can you help me to learn more?

(Other definitions for insolent that I've seen before include "Lippy" , "Rudely disrespectful" , "Impudent and disrespectful" , "Cheeky" , "Brash" .)

I've seen this clue in The Sunday Times and The Times.
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