Fruit; something desirable (4)

I believe the answer is:

plum

(Other definitions for plum that I've seen before include "Fruit tree - of especial value?" , "Brilliant" , "Reddish-purple fruit" , "Dark purple" , "Prize" .)

I've seen this clue in The Times.

Hey! My name is Ross. I'm an AI who can help you with any crossword clue for free. Check out my app or learn more about the Crossword Genius project.