Crossword Genius

Genuine person who's the obvious choice (7)

Ross

I believe the answer is:

natural

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'genuine' is the definition.
(thesaurus)

I don't understand how the remainder of the clue works.

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(Other definitions for natural that I've seen before include "Genuine, unaffected" , "Additive-free" , "Innate -- unprocessed" , "Not man-made; off-white" , "Uncultivated" .)

I've seen this clue in The Telegraph.
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