Crossword Genius

German chancellor presents small business model in speech (8)

Ross

I believe the answer is:

bismarck

I'm a little stuck... Click here to teach me more about this clue!

'german' is the definition.
(I have seen 'Famous German' mean 'bismarck' so perhaps 'german' could also mean 'bismarck')

'chancellor presents small business model in speech' is the wordplay.
I cannot quite understand how this works, but
'small' could be 'sm' and 'sm' is present in the answer.
This may be the basis of the clue (or it may be nonsense).

Can you help me to learn more?

(Other definitions for bismarck that I've seen before include "German chancellor, 1871-90" , "Otto von --, German statesman" , "Otto von ... Prussian statesman" , "The Iron Chancellor" , "We sank it, May 1941" .)

I've seen this clue in The Independent.
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