Get into print? Damned if you do! (7)

I believe the answer is:

publish

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'get into print?' is the definition.
(I've seen this before)

I don't understand the remainder of the clue.

(Other definitions for publish that I've seen before include "Damned if I do!" , "Make generally known" , "Issue, make known" , "Report" , "Issue (a book/magazine)" .)

I've seen this clue in The Sun.

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