Crossword Genius

Give insincere praise that's less sparkling (7)

Ross

I believe the answer is:

flatter

I'm a little stuck... Click here to teach me more about this clue!

'give' is the definition.
The definition and answer can be both to do with communicating as well as being verbs in their base form.
Perhaps there's a link between them I don't understand?

I don't understand how the remainder of the clue works.

Can you help me to learn more?

(Other definitions for flatter that I've seen before include "drier" , "Become" , "Less hilly; show to advantage" , "Fawn, blandish" , "Compliment dishonestly" .)

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