Crossword Genius

Give the impression of being soft and tender, completely bogus (7)

Ross

I believe the answer is:

pretend

I'm a little stuck... Click here to teach me more about this clue!

'give the impression of being soft' is the definition.
I can't judge whether this defines the answer.

'tender completely bogus' is the wordplay.
I cannot quite see how this works, but
an anagram of 'tender' is 'retend' which is located in the answer.
A single letter 'p' remains which might be clued in a way I don't understand.
This may be the basis of the clue (or it may be nonsense).

'and' is the link.

Can you help me to learn more?

(Other definitions for pretend that I've seen before include "Simulate - make up" , "Profess falsely" , "Sham" , "Suppose" , "Make believe - imply falsely" .)

I've seen this clue in the Evening Standard.
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