Giving a quality to Mev's search engine takes one third of CPU (7)

I believe the answer is:

imbuing

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'giving a quality' is the definition.
Although both the answer and definition are present participle verbs, I cannot see how one could define the other.

'mev's search engine takes one third of cpu' is the wordplay.
'mev' becomes 'im' (I am not sure about this - if you are sure you should believe this answer much more).
'search engine' becomes 'Bing' (Bing is a search engine).
'takes' is an insertion indicator.
'one third of cpu' becomes 'u' (3rd letter of 'cpu').
'bing' enclosing 'u' is 'buing'.
'im'+'buing'='IMBUING'

'to' acts as a link.

Can you help me to learn more?

I've seen this clue in The Independent.

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