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Giving weight to the name as you proclaim it (8)

Ross

I believe the answer is:

announce

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'you proclaim it' is the definition.
I can't tell whether this defines the answer.

'giving weight to the name' is the wordplay.
'giving weight' becomes 'ounce' (unit of weight. I am not sure about the 'giving' bit.).
'to' means one lot of letters go next to another (I've seen this in other clues).
'the name' becomes 'Ann'.
'ounce' put after 'ann' is 'ANNOUNCE'.

'as' is the link.

Can you help me to learn more?

(Other definitions for announce that I've seen before include "Make known publicly or to an audience" , "say" , "Broadcast (information)" , "Tell everyone" , "Disclose" .)

I've seen this clue in the Evening Standard.
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