Crossword Genius

Go very cold when victory is denied (3)

Ross

I believe the answer is:

try

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'go' is the definition.
(both can mean an attempt)

I can't explain the rest of the clue.

Can you help me to learn more?

(Other definitions for try that I've seen before include "shot" , "Go" , "Attempt; smooth (wood)" , "crack" , "A rugby score, result of effort" .)

I've seen this clue in The Times.
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