Gold leaf or paint brings, they say, a sense of shame (4)
I believe the answer is:
gilt
'gold leaf' is the definition.
(I've seen this before)
I can't explain the rest of the clue.
Can you help me to learn more?
(Other definitions for gilt that I've seen before include "Thin layer of gold leaf or paint" , "Covered in gold leaf" , "Gold-coloured coating" , "Bond" , "A gov't security; a pig" .)