Crossword Genius

Good Grips kitchen brand (3)

Ross

I believe the answer is:

oxo

'good grips kitchen brand' is the definition.
(I've seen this in another clue)

This is the entire clue.

(Other definitions for oxo that I've seen before include "Proprietary brand of beef cube" , "Stock cube brand" .)

I've seen this clue in the LA Times, the Wall Street Journal, the New York Times, the Ink Well xwords and the King Feature Syndicate.
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