Crossword Genius

Goodness, what a shame about the echo! (5)

Ross

I believe the answer is:

piety

I'm a little stuck... Click here to teach me more about this clue!

'goodness' is the definition.
The definition and answer can be both human attributes as well as being singular nouns.
Maybe you can see an association between them that I can't see?

'a shame about the echo' is the wordplay.
'a shame' becomes 'pity' ('pity' can be a synonym of 'shame').
'about' means one lot of letters goes inside another.
'the echo' becomes 'e' (phonetic alphabet: alpha, bravo, charlie etc.).
'pity' enclosing 'e' is 'PIETY'.

'what' is the link.

Can you help me to learn more?

(Other definitions for piety that I've seen before include "Religious feeling" , "Holiness" , "Reverent quality" , "paying proper duty" , "religious behaviour" .)

I've seen this clue in the Evening Standard.
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