Crossword Genius

Graduate uses technology to entice them (4)

Ross

I believe the answer is:

bait

I'm a little stuck... Click here to teach me more about this clue!

'entice them' is the definition.
I can't judge whether this defines the answer.

'graduate uses technology' is the wordplay.
I cannot really understand how this works, but
'graduate' could be 'ba' (someone with a Bachelor of Arts degree) and 'ba' is found in the answer.
'technology' could be 'it' (Information Technology) and 'it' is present in the answer.
No letters remain.
This explanation may well be incorrect...

'to' acts as a link.

Can you help me to learn more?

(Other definitions for bait that I've seen before include "Food to lure fish" , "What lures" , "Angler's lure for fish" , "Tempt" , "Set a trap with food" .)

I've seen this clue in The Irish Times.
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