Grants the reduction of price desired (5)
I believe the answer is:
cedes
'grants the reduction' is the definition.
'cedes' can be an answer for 'grants' ('cede' can be a synonym of 'grant'). I am not sure about the 'the reduction' bit.
'of price desired' is the wordplay.
'of' indicates a hidden word.
'CEDES' is hidden in the letters of 'price desired'.
Can you help me to learn more?
(Other definitions for cedes that I've seen before include "Gives way" , "Yields, hands over" , "Hands over formally" , "Surrenders or relinquishes" , "Surrenders or yields" .)