Gratifying (9)

I think it could be either:

rewarding

indulging

'gratifying' is the definition.
(similar in meaning)

This is all the clue.

(Other definitions for rewarding that I've seen before include "worthwhile" , "Satisfying, well worth doing" , "profitable" , "Providing personal satisfaction" , "Well worth doing for its own sake" .)

I've seen this clue in the Evening Standard and the Sydney Morning Herald.

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