Great ___ (Maybelline mascara line) (4)

I believe the answer is:

lash

(Other definitions for lash that I've seen before include "Bind tightly with a rope or cord" , "Whip; attack verbally" , "Sweep" , "Whip; securely fasten" , "Strike with a whip" .)

I've seen this clue in the USA Today.

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