Crossword Genius

Greeting PM? (3,4,2,3)

Ross

I believe the answer is:

the time of day

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'greeting pm?' is the definition.
The answer and definition can be both related to time as well as being singular nouns.
Maybe there's a link between them I don't understand?

This is the entire clue.

Can you help me to learn more?

(Other definitions for the time of day that I've seen before include "Hand-held computer" , "It is passed in conversation" .)

I've seen this clue in The Times.
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