Grit from shopkeeper's is ten cents (11)

I believe the answer is:

persistence

'grit' is the definition.
(thesaurus)

'from shopkeeper's is ten cents' is the wordplay.
'from' indicates a hidden word.
'PERSISTENCE' can be found hidden inside 'shopkeepers is ten cents'.

(Other definitions for persistence that I've seen before include "Obstinacy, perseverance" , "Determination" , "Dogged quality" , "Refusal to accept refusal" , "Tenacity" .)

I've seen this clue in The Telegraph.

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