Crossword Genius

Hand over money as TV dinner ad led to splurge (5,3,7)

Ross

I believe the answer is:

stand and deliver

I'm a little stuck... Click here to teach me more about this clue!

'hand over money as tv dinner ad led to splurge' is the definition.
I don't know anything about this answer so I can't tell whether it can be defined by this definition.

'hand over money as tv dinner ad led to splurge' is the wordplay.
'as tv dinner ad led' can be anagrammed to 'STAND AND DELIVER'.
But, I'm not clear how this is indicated.

Can you help me to learn more?

(Other definitions for stand and deliver that I've seen before include "A demand for money" , "lecture?" , "This is what the highwayman apparently said!" , "Highwayman's demand" .)

I've seen this clue in The Times.
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